The Brand activation, is an approach which focuses on building a longer term emotional connection between the brand and the customer and symultaneously focusses on generating immediate sales transactions.

 

The Brand Activation approach is an integral part of the Marketing consulting intervention and addresses the concerns  on the band awareness,penetration and other related metrics of any new campeign success.The approach integrates two facets of brand activation  which are identity & stakeholders  and products & services which effectively measure the brand in relation to its activation .

 

The BAA is a balanced approach which effectively integrates the brand attributes with an impact measurement functionality.